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BETTER WORLD BY DESIGN
Event brand identity and web design for a Brown RISD design conference
THE PROBLEM
Discovery of games was rudimentary
Roblox currently has over 200 million MAU and over 60 million DAU. Despite the large user base, finding new games to play was tedious and static–users had to rely on trial and error or word of mouth.  Similarly, game developers had very little control over how to promote their games on platform.
THE RECOMMENDATION

Integrate short form video into discovery surfaces
Capitalize on the lightweight format of short-form video, while utilizing Roblox’s unique 3D nature to push users towards discovering new games. Users were turning towards external platforms like YouTube to view moments that are capture in-game, but keeping the social media flywheel within the platform would increase user engagement and playtime.
Grace is a 0→1 product designer THat ships experiences for industry giants and startups with craft and simplicity.

She enjoys ⸜(。˃ ᵕ ˂ )⸝♡ telling stories故事, fostering design communities, and building dynamic visual systems.
⇢ Currently designing at Instagram
Previously at 
Roblox and Ember Copilot
Grace is a product designer1 studying学习computer science and visual art at Brown University2. She enjoys⸜(。˃ ᵕ ˂ )⸝♡ telling stories故事, fostering design communities3, and building dynamic visual systems.
Currently @ Playchat, previously at roblox and Various Startups  
graduating in may 2024!
found some of my closest friends through design
and dancer, animator, avid enjoyer of hot cheetos :)

Grace Chen
I ship 01 experiences for industry giants and startups with craft and simplicity.

Currently, I’m a Product Designer at Instagram. Previously, I worked on growth and discovery at Roblox and was the founding designer for Ember Copilot (YC F24).
No.1 Instagram & Threads
Building a safe environment for everyone
No.2 Roblox
Immersive discovery of games
No.3 Ember Copilot
AI note-taking for professionals
No.4 BWxD
Branding a Brown-RISD design coference
No.5 Hack@Brown
Leading an inclusive hackathon
Thanks for browsing my portfolio ദ്ദി ˉ͈̀꒳ˉ͈́ )✧

If you would like to work together, please reach out.
I'm always open to opportunities to collaborate.

Cheers!
Thanks for browsing my portfolio ദ്ദി ˉ͈̀꒳ˉ͈́ )✧

If you would like to work together, please email me at gracechen567@gmail.com.

Cheers!
No.5 Hack@Brown
Leading an inclusive hackathon