✧˖°. ⋆。˚ ABOUT ME 。・:*˚:✧。
I design interfaces that facilitate human connection.

I'm a designer who thrives at the intersection of craft, speed, and simplicity. I enjoy solving problems that touch on the everyday consumer and care deeply about building products that use technology for good.

Currently, I'm building a safer experience for teens and creators at Instagram. Previously, I designed creator and discovery experiences at Roblox, helped launch Ember AI as a founding designer, and crafted design systems for early stage startups.

While I'm a digital designer by trade, my work spans multiple mediums and disciplines–editorial design, animation, art direction, fine art. I'm always open to collaborating on projects across fashion, entertainment, and tech.

I'm based in NYC, but I grew up on the ☀︎ kissed streets of San Diego, CA. I studied computer science and fine arts at Brown University. I like tangerines, existential fiction, and The Marias.
GRACE_CHEN_RESUME(^-^)
Instagram
2024 - Present
Product Designer
Ember AI (YC F24)
2024
Founding Product Designer
Roblox
2023
Product Designer on Growth
Roblox
2022
Product Designer on Creator Tools
OTHER PROJECTS  ⸜(。˃ ᵕ ˂ )⸝♡
Brown Daily Herald
2023-24
Product Design Lead
Take Flight (3D animated short)
2023-24
Art Director
Full stack at Brown
2022-24
Design Director
Hack@Brown
2022-24
Design Lead
BWxD
2023
Brand Designer
Roblox Moments
NDA
This project is under NDA, please reach out if you'd like to learn more.
The problem

Discovery of games was rudimentary
Roblox currently has over 200 million MAU and over 60 million DAU. Despite the large user base, finding new games to play was tedious and static. The previews of the games were not very representative, and the recommendations were more focused on overall popularity rather than personalized content–users had to rely on trial and error or word of mouth. Similarly, game developers had very little control over how to promote their games on platform.
The solution

Activate SFV across all discovery surfaces
Capitalize on the lightweight format of short-form video, while utilizing Roblox’s unique 3D nature to push users towards discovering new games. Currently users are turning towards external platforms like YouTube to view moments that are captured and shared in-game. Keeping the social media flywheel within the platform increases user engagement and playtime.
I design interfaces that facilitate
human connection.

I live at the intersection of craft, speed, and simplicity,
bringing complex ideas from conception through execution. I enjoy solving problems that touch on the everyday consumer and building products that use technology for good.

I’ve previously designed at Roblox, Ember AI, and a few early stage companies. Currently, I'm based in New York and building a safer experience for teens and creators at Instagram.

I like tangerines, existential fiction, and The Marias.


Thanks for browsing my portfolio.

If you would like to work together, please reach out.
I'm always open to opportunities to collaborate.

Cheers!
✧˖°. ⋆。˚ READING LIST 。・:*˚:✧。
1. I who have never known men
2. Homegoing
3. My Brilliant Friend (Neapolitan quartet)
Thanks for browsing my portfolio ദ്ദി ˉ͈̀꒳ˉ͈́ )✧

If you would like to work together, please reach out.
I'm always open to opportunities to collaborate.

Cheers!
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