Making a Better World by Design
Brand Identity
Design Systems
Overview
Better World x Design (BWxD) is a student-led annual design conference hosted by Brown University and Rhode Island School of Design. Our mission is to use design as a force for good. This year our theme was Re-Frame and we brought in speakers from all disciplines of design to speak about their work, ranging from architecture to industrial design to photography.
Role
As a member of the graphics team, we established the art direction, created the brand identity, and creating all visual elements of the conference. My work specifically centered on establishing the design system, designing a responsive site, and creating promotional materials.
Our theme this year was Re-frame. It serves as both a ode to sustainability and a nod to the designer's ability to come up with out of the box solutions.
Posters for the conference and theme launch event.
Establishing a Design System
We chose vibrant colors and a playful smiley face mascot to bring personality to the conference event. For typography we wanted a blocky display font for the headings that would pair well with the grid background.
The design system that we referred to throughout the year.
In the spirit of Re-frame, the background is composed of a grid while the graphical elements break out of the grid frame.
The brand identity extended to all elements of the conference including tickets, signage, and merch.
Impact
- We invited over 30 designers doing powerful work in their industries to give talks or workshops at the conference. Including designers from Spotify, Spline, and SmartDesign.
- Had attendees from schools and professional across the New England and east coast area.
- Raised over $60k in funding which went towards funding posters, merch, and the conference event.
