Hack@Brown
Brand Identity
3D Animation
Web Design
Overview
Hack@Brown is Brown University's annual hackathon that welcomes high schoolers and college students around the world. Each year, we choose a playful theme like "Afterschool" or "Greenhouse" to encourage students of all backgrounds to join.
Timeline
Aug 2020 - Present
Team
Shout out to my co-lead Ashley Cai!
In 2022, I led the design team to create a brand identity for Brown's annual Hackathon – including art direction, web design, illustrations, and social media.
Social media posts and banners for the event.
Each year, we choose a playful theme to encourage students of all backgrounds to join. "Greenhouse" represents a safe space where students can grow and it hopes to center the event around eco-friendly hacks.
Style guide for the website and branding.
Not only do we encourage hackers to learn, but everyone on our design team joins with no prior knowledge of how to 3D model.
We used vibrant colors and simplified 3D illustrations to create an immersive website homepage.
2021 Hackathon
Homepage of the 2020 Hackathon.
Registration Flow
Impact
- We reached 1500+ users, facilitated 300+ signups!
- Secured $10K+ USD of funding from sponsors
- Had more users participate than when the hackathon was in-person!
Takeaways
- Be ambitious in brainstorming, but be realistic during execution.
- New software isn’t a limitation.
- Focus more on mobile optimization and include more basic hackathon information.
☞ All Projects
my discography of projects
